Winston, David
STATE OF THE ELECTORATE

by DAVID WINSTON & MYRA MILLER
The results of The Ripon Society’s annual survey of the American voter are analyzed by two of America’s leading political strategists.
Great Expectations

by DAVID WINSTON & MYRA MILLER
As Donald Trump reaches the six month mark of his presidency, the media predictably is focused almost solely on the short term. But Republicans need to look through a different lens and play a smarter long game if they are going to be successful.
What America Wants…

by DAVID WINSTON
There’s a quiet debate going on in Washington over the role Republicans in Congress should play in the 2016 presidential election. One side argues that Hill Republicans should leave a faint legislative footprint so as not to risk running afoul of the eventual GOP presidential nominee’s agenda. The other side argues that if Hill Republicans can keep the focus on jobs and the economy through legislative and policy initiatives, the party has a huge opportunity to expand its majority coalition for the foreseeable future.
The Contract with America: The Power of a Positive Message

by DAVID WINSTON
In the months leading up to the 1994 Contract with America, then Republican House Whip Newt Gingrich used the pollster he trusted most to develop the content – himself. Yes, the Gingrich team conducted a handful of focus groups but the bulk of the public opinion input that drove the Contract’s 10 major points […]