David Winston

The Contract with America: The Power of a Positive Message

By on September 19, 2014
The Contract with America: The Power of a Positive Message

by DAVID WINSTON

In the months leading up to the 1994 Contract with America, then Republican House Whip Newt Gingrich used the pollster he trusted most to develop the content – himself. Yes, the Gingrich team conducted a handful of focus groups but the bulk of the public opinion input that drove the Contract’s 10 major points […]

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