Earned media is still important, but catching up quickly is “owned” media — that is, producing one’s own content and distributing it through websites and social media.
★
Receive updates on latest commentary, and noteworthy news.
Today’s Communications Leaders are Playing 24/7 Three-Dimensional Chess
Earned media is still important, but catching up quickly is “owned” media — that is, producing one’s own content and distributing it through websites and social media.