One of the important dynamics for 2024 is that if the current primary frontrunners, Biden and Trump, have a rematch, both would go into the campaign with negative brand images.
As Donald Trump reaches the six month mark of his presidency, the media predictably is focused almost solely on the short term. But Republicans need to look through a different lens and play a smarter long game if they are going to be successful.
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State of the Race: Where the candidates stand, and the issues that will matter next year
One of the important dynamics for 2024 is that if the current primary frontrunners, Biden and Trump, have a rematch, both would go into the campaign with negative brand images.