AUTHOR

David Winston

  • State of the Race: Where the candidates stand, and the issues that will matter next year

    One of the important dynamics for 2024 is that if the current primary frontrunners, Biden and Trump, have a rematch, both would go into the campaign with negative brand images.

  • STATE OF THE ELECTORATE

    The results of The Ripon Society’s annual survey of the American voter are analyzed by two of America’s leading political strategists.

  • Great Expectations

    As Donald Trump reaches the six month mark of his presidency, the media predictably is focused almost solely on the short term. But Republicans need to look through a different lens and play a smarter long game if they are going to be successful.

  • What America Wants…

    There’s a quiet debate going on in Washington over the role Republicans in Congress should play in the 2016 presidential election. One side argues that Hill Republicans should leave a faint legislative footprint so as not to risk running afoul of the eventual GOP presidential nominee’s agenda. The other side argues that if Hill Republicans…

  • The Contract with America: The Power of a Positive Message

    In the months leading up to the 1994 Contract with America, then Republican House Whip Newt Gingrich used the pollster he trusted most to develop the content – himself. Yes, the Gingrich team conducted a handful of focus groups but the bulk of the public opinion input that drove the Contract’s 10 major points […]

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