In the months leading up to the 1994 Contract with America, then Republican House Whip Newt Gingrich used the pollster he trusted most to develop the content – himself. Yes, the Gingrich team conducted a handful of focus groups but the bulk of the public opinion input that drove the Contract’s 10 major points […]
State of the Race: Where the candidates stand, and the issues that will matter next year
One of the important dynamics for 2024 is that if the current primary frontrunners, Biden and Trump, have a rematch, both would go into the campaign with negative brand images.